May 26, 2018

Business Advice from Berkshire – What are you hiding ?

Do you sometimes wonder why things are not going to plan? Do you have a plan? If I gave you a wipe board and asked you to draw up where you were advertising, where your leads were coming from, what business you were getting from these leads, and what leads you were getting from this new business, would the board be big enough?

So, having drawn up what is actually happening, how does this compare to you plan? Sometimes doing this simple exercise highlights where assumptions have been made, where links are missing and where you could do better.

Penny tennisRecently I was asked how my Finance for Business Owners courses were selling. Not as well as I had hoped was my answer. I then did the exercise above, and guess what, I found out why. Having set up the details on several course sites, I had not set the course to ‘Live’. It is now on Eventbrite, with dates, and the ability for customers to pay. The next thing to do is make sure I tell people!

Another stage I was falling down on was referral business. I had good intentions to contact course attendees, but intentions don’t make things happen, actions do. I have contacted those I taught last month to ask them for feedback. The feedback included “Penny’s presentation was very practical with anecdotes relating to real situations.” And “I found it to be extremely helpful and gave me confidence when I provided training for our client.” This is from a firm of Chartered Accountants in Cornwall. Do I want lots of referral business in Cornwall? I do already have one client down there. But what it did mean was I could pass the contact details on to a firm of Accountants in Kent who were asking about my QuickBooks for Accountants course.

It is good to have an excellent product or service, but even better to tell people about it! That is the bit that makes the money. Just make sure you are charging enough and not just doing it because you enjoy it. See, I had to bring figures into it somehow.

Should you wish to attend the Business Owners course, either give us a call or go ahead and book via Eventbrite. https://pennylowe.eventbrite.co.uk

Speak Your Mind

*