August 16, 2018

How NOT to make a loss

This week has not been the most productive for me with issues of expected deliveries not happening, computers not playing and tax offices asking for what they already have – and me spending over an hour on the telephone (mostly on hold) to read HMRC what they had been given two months ago. I am sure you have had weeks like this. You get to Friday and wonder how much money the business has made as a direct result of your efforts.

Blank view pennyOther weeks the opposite happens, I get through to the tax office within a couple of minutes, speak to a nice helpful person at HMRC who suggests they can do something for the benefit of the client before I even ask it. Clients turn up to an appointment with their cheque book in hand and request to settle their account at the end of the meeting and then agree the date of the next meeting – so it is not they want to dispense with my services! Others send an email the same day as I send them the invoice, saying they have transferred the money into the company bank account.

Which sort of week would you rather have? What has this got to do with making a loss? The fact of the matter is that life is not perfect and by accepting this, you can build in ‘slack’ to cover the cost of repairs, the lost time, the extra staff salaries. When some new business owners come to me, they have worked out their expected revenue without appreciating the time needed to do marketing, administration, documentation and other roles that may have been done for them in a corporate environment. Even in larger firms, senior staff seem to think that preparing for an exhibition and attending it can just be done in addition to the usual work. Staff cannot be making sales calls while driving to and assembling a stand. When looking at costs, the set up day needs to be taken into account as well as fuel, accommodation etc.

forecastAs with much of business success it is all down to planning. Plan for the unproductive time and associated costs and base the sales required on having to cover these costs as well as those of the ‘good’ sales. If you do this, you will avoid a loss and if the worst doesn’t happen, you can make an even bigger profit.

If you need help in identifying costs you need to include in your plans, get in touch. If you want to share some of the hidden costs you have discovered, please reveal all below.

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