July 20, 2018

It is September, so the obvious question is “What do you want for Christmas?” Maybe you could have it for FREE…

It is September, so the obvious question is “What do you want for Christmas?” Maybe you could have it for FREE...

 

 

I’m not jumping on the retail bandwagon (or should that be ‘sleigh’!) and starting the seasonal festivities way too early… instead, I want to ask you a couple of questions:

  1. If you could choose something to improve your business, what would it be?

  2. If you were told you had 3 months to achieve this, what would be your first action?

I suggest it should be to clearly define what it is you are wanting. Make it your Christmas business gift to help you start the new year with a positive ‘bang’.

If you don’t know what you want, the direction you need to be taking, and need some help, then Wellington Consulting have a promotion to help you achieve this – A FREE Strategic Review and Planning session for the first four people to book.

Usually the charge would be £150 per hour plus VAT for strategic review and planning, but, in association with Wellington Coaching, they want to offer the first 4 to get in contact a free half hour call to help you: whether it is getting your accounts and tax return done so you know how much tax you have got to pay by 31st January (or 31st December is you are a limited company with a March 31st year end); or increasing your sales to achieve the targets you set for the calendar year or getting help so that you can actually take some time off over Christmas, now is the time to start planning and taking action.

What are you waiting for? Contact us now for your FREE session.

T. 01989 730 713

E. admin@wcon.co.uk

Business Advice from Berkshire – What are you hiding ?

Do you sometimes wonder why things are not going to plan? Do you have a plan? If I gave you a wipe board and asked you to draw up where you were advertising, where your leads were coming from, what business you were getting from these leads, and what leads you were getting from this new business, would the board be big enough?

So, having drawn up what is actually happening, how does this compare to you plan? Sometimes doing this simple exercise highlights where assumptions have been made, where links are missing and where you could do better.

Penny tennisRecently I was asked how my Finance for Business Owners courses were selling. Not as well as I had hoped was my answer. I then did the exercise above, and guess what, I found out why. Having set up the details on several course sites, I had not set the course to ‘Live’. It is now on Eventbrite, with dates, and the ability for customers to pay. The next thing to do is make sure I tell people!

Another stage I was falling down on was referral business. I had good intentions to contact course attendees, but intentions don’t make things happen, actions do. I have contacted those I taught last month to ask them for feedback. The feedback included “Penny’s presentation was very practical with anecdotes relating to real situations.” And “I found it to be extremely helpful and gave me confidence when I provided training for our client.” This is from a firm of Chartered Accountants in Cornwall. Do I want lots of referral business in Cornwall? I do already have one client down there. But what it did mean was I could pass the contact details on to a firm of Accountants in Kent who were asking about my QuickBooks for Accountants course.

It is good to have an excellent product or service, but even better to tell people about it! That is the bit that makes the money. Just make sure you are charging enough and not just doing it because you enjoy it. See, I had to bring figures into it somehow.

Should you wish to attend the Business Owners course, either give us a call or go ahead and book via Eventbrite. https://pennylowe.eventbrite.co.uk

How Can you afford it ?

Do you sometimes find yourself wanting something for the business, but thinking you can’t afford it? Like any purchase, you should first ask yourself the questions ‘why do I want it? What benefit will I get once I have purchased it?’

miniDepending on the answer to these two questions, you can then decide whether to even think about how to fund it. A very simple and small example was a purchase I made at the weekend. I am a latecomer to iPhone’s and have historically logged my mileage in my diary so I could make a claim at the end of each month. Sounds good as I always have my diary with me so can easily enter the mileage. Trouble is, you run out of space against the day; although I keep my diaries, it would be hassle for the taxman to go through and agree my monthly claims even though I do circle the numbers for easy reading. However, one of my clients has been using FYI Mileage and sending me the sheets each month. I splashed out £1.99. I can now tell you I have done 12 trips amounting to 143 miles since 1st July. By recording 27 more miles than I would otherwise have remembered to claim for, I have covered the cost by the reduction in Corporation Tax I will have to pay. I am sure I will manage this by the end of July. So, return on investment one month maximum.

 I know this is a minute example, but I also placed an order for a stand at The Business Show at Olympia. This is costing nearer £3,000. Same rules apply. What do I need to ‘sell’ at the show to recover the cost and cover my, and my staff’s, attendance and travel and accommodation? I have done the maths and happy that we will bring in revenue that will exceed the costs.

 So the next question is cash flow. How do I pay for the show before I get the money from the sales? The answer is I agree a payment plan to spread the payments. The salesperson was amused that when I had said that my business is training clients in the area of understanding their finances, that I was demonstrating exactly the same to him regarding my own. Justifying why I was not prepared to pay it all today, or even all within 30 days when the show was not until November. That I could use much of the cash not paid up front to generate the income that would allow me to pay the balance prior to the show. A mutually beneficial timing was agreed with the condition that I would be included in all marketing even if they had not received full payment. I have got caught out by that one before. So watch out for Wellington Consulting links in The Business Show marketing. I also hope to see you at stand 160!

So what have you bought recently that you first thought you could not afford until you worked out the benefits? How did you finance it? Please share your ideas so that others can enjoy accounts and grow their business.

Is your sales forecast achievable ?

They say anything is possible, but at what cost? I have been working on my forecasts for the coming year and having designed my ideal position, I then re-visited the figures to make sure they were practical.

 The good news is that they are, but only after they had been tweaked and I accepted that, in order to be as productive as I want to be, I will be getting extra help in certain areas. As part of this plan, we have compared this year to last to see where we need to do things differently. We have prioritised our efforts and pencilled in dates for the next twelve months.

forecastWhen I say we, I mean my team and I. We did spot that I appeared to be taking extra holiday during one month – I wondered why I was getting so much in the coming year! We also worked together on where to focus and decided on actions to get certain things moving as we knew there would be some quick wins as well as certain areas that would take longer to set up.

So much for my plans, how are yours going? Will you need an investor to fund the next stage of growth? Are you looking to stay the same size but work more efficiently? Do you know where you want to/expect to be by Christmas? Will you have sufficient funds available to finance your tax bill? It is all very well starting with sales revenue, but you also need to focus on the costs and the cash flow.

 Having decided on your ideal revenue, work out what the related costs are, when bills will need to be paid, and when you expect receipts from your revenue. Then add in the VAT and tax bills and if you are a sole trader or partnership, the cash you want to draw from the business. If you are a shareholder in a limited company, consider what dividends it will be able to pay during the year. You are well on your way to having your complete financial plan.

The final stage is to decide how and how often you are going to monitor it. There is little point in putting lots of effort into a detailed plan that sits inside your computer till the end of the year. Don’t put the time in if you are not going to use it. If you are happy to rely on good luck, may I wish you all the best.

 Book coverIf you need help with your planning, Wellington Consulting are happy to work with you to create a plan. You can even come over to our offices to avoid the distractions in yours.

 Let me know whether you use luck or judgement for your plans.

What are you planning for next year ?

Many people start a year with New Year’s resolutions, but they often do not achieve them. Are you going to be one of those?

I would suggest the main reason for failing to achieve is that you can see the goal you want to achieve, but don’t plan a route to get there. If you want to travel to any destination, you wouldn’t just expect to arrive without the journey. How you choose to travel is a matter of for you. The decision will be based on research, preferences and practicality – and possibly budget.

One question I have long asked myself is why do many business owners put more effort into choosing a car than the decisions that affect their business? So, my simple request to you is decide where you want your business to be this time next year and then put the effort in to planning the route including check points to ensure you are on track. If you do this you will get there.

Happy Christmas and a Successful 2013